Great news! Broderick’s has been named as both ‘Best National Vending Operator’ and ‘Best Regional Vending Operator’ at the Vending Industry’s inaugural awards. Organised by vending trade body the AVA, (Automatic Vending Association of Great Britain), the VIAs are our industry’s equivalent of the Oscars. The awards recognise that we lead the way in vending when it comes to hygiene standards and quality of service. Additionally, the double victory acknowledges that we’re leading the industry in the use of Digital Touch Screen media vending machines. With 100 screens already placed at Manchester Airport and other key locations, many major brands have already embraced our new advertising channel, which we call ‘the new space to put your face!’
‘Our on-screen advertising is reaching 30 million people a year’, John Broderick said, ‘and that eclipses the majority of UK TV channels.’
We’re also acknowledged as being at the vanguard of payment technology. The stereotypical image of vending is of people searching through their pockets in search of the required coins; but soon, such frustrations will be ‘history’. ‘We have a ‘pay your way’ approach’, said MD John Broderick. ‘We have machines that are capable of accepting coins and notes in various currencies, as well as by technology such as wave and pay; chip and pin... you name it. The only things our machines won’t accept are ‘IOUs’!
Vending is the leading edge of retailing and to prove that to the public, we’re taking on the High Street; for example by providing sophisticated consumers with a wide choice of drink and meal deals, dispensed by a variety of state-of-the-art vending machines but ordered via a single, easy to use, touch-screen terminal, that takes not just cash, but virtually any payment method. We think that’s the future of retailing, and, thanks to these recent awards, its clear that the vending industry agreed with us. We’d like to thank all our customers, large and small, for their continuing support and we’d like to congratulate you all. These are your awards, too!