10 posts categorized "Broderick's"

March 25, 2013

Broderick's Love to Chill

Broderick's love to chill, just when you thought  things couldn't get any cooler, Broderick's have taken delivery of 2 refrigerated vehicles that will enable them to add chilled beverages in their offering,  the major drive was a trial with PepsiCo and their famous fresh Tropicana Pure Premium Juice.

Originally the trial rolled out at Manchester Airport and proved a huge success as most departing flights are in the morning when the juice is most appealing to travellers and airport employees.

The launch was supported by an on screen Tropicana digital campaign that played the company’s latest TV trailers for the product. adding further awareness on the companies HD touch screen vending machines. The adverts will be showcased a further  900.000 times over the next three months as Broderick's and PepsiCo roll out further flavours of the Tropicana range.

Such has been the success that Broderick's have now purchased refrigerated vehicles so the product can become part of their everyday operation in universities and business and industry sites in the Northwest.

Neil Tempest from Pepsico quoted “Broderick’s continue to uphold their reputation for innovation, vision and values by being the first vending operator to offer a chilled Tropicana Pure Premium Juice. Recognising consumers are increasingly looking for healthy, enjoyable products.

Broderick's  have managed to overcome logistical issues investing in refrigerated vehicles and chilled stores and now offer the number one branded juice to provide more nutritious, healthy vending drink options for their consumers.’"

Tropicana
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August 13, 2012

KIT KAT Choose a Chunky Champion campaign

Kitkat article

Earlier this year Nestlé Confectionery put consumers in the driving seat with the launch of the new KIT KAT Choose a Chunky Champion campaign.  With consumers growing accustomed to having their say through social media and TV programmes such as The X Factor and Big Brother, the KIT KAT Choose a Chunky Champion campaign came at an ideal time to engage shoppers and bring additional consumers to the chocolate category. 

The promotion included four new Kit Kat Chunky flavours including Double Chocolate, White Chocolate, Peanut Butter and Orange.  Kit Kat Chunky Peanut Butter was the clear winner with 42% of total votes and was crowned the Nation’s Chunky Champion becoming a permanent line in the Kit Kat family.

The promotion was a phenomenal success – it was the biggest Nestlé Confectionery event EVER and was full of firsts including the use of Blippar as mechanism for consumer engagement and live voting on TV.  But that’s not all – Kit Kat was the No.1 talked about confectionery brand online, the promotion increased out of home Chunky shoppers by 75% and delivered a campaign that increased penetration of young consumers by 50%. 

Nestle Professional Vending executed the promotion with UK and Ireland based operators and as part of the total package incentivised operators based on how well they executed the promotion in the market.  The team from Manchester Vending were awarded the UK trophy for excellence in execution for flawless activation of the products in the market.  The award was judged on how well operators brought the promotion to life in the market and how they engaged with consumers.

Matt Lane, Head of Vending commented “Manchester Vending executed Choose a Chunky Champion second to none in the vending industry earlier this year.  Their Broderick’s Sigma Touch machines meant they were well equipped to run the TV commercial, activate the Blippar voting mechanic, and through this could easily direct consumers to the Facebook page to vote. They were truly worthy winners of the trophy”.

Manchester Vending bought into the promotion whole heartedly and selected sites that best fitted the target audience therefore Manchester Airport and university sites were chosen. Each site backed the promotion 100% by offering all four lines and gave the consumer the opportunity to participate. John Broderick, MD from Manchester Vending said “Our new touch screens ran high definition adverts engaging directly with the people purchasing the product. This was a massive step forward from the traditional point of sale previously used in vending.  Our customers loved the promotion!”

The TV commercial ran over 500,000 times in these sites over the promotional period.  The machines at Manchester Airport created awareness as the machines are well situated in areas of high dwell time and placed perfectly to capitalise on consumers seeking distraction with disposable cash. The touch screens enable that retail feel and can really bring new product launches to life.  It also allows brands to customise exactly where their products are shown so that they are always targeting the correct consumers.
Johnny Broderick believes that digital media and screen media is the fastest growing marketing sector as more TV channels and the ability to fast track advertisements and commercials finds brands seeking alternative ways to promote their products.  He says “The beauty of our system enables Manchester Vending to deploy marketing campaigns that trigger an impulsive desire for the product, using screens means consumers know it is available”. Linkedin_like

 

March 11, 2010

Beckham Loves Broderick's Loves Coffee

Becks Whilst it was an emotional return for David Beckham to Old Trafford, it was just as emotional at Terminal 2 where David was presented with a Broderick's Love Coffee cup by Chris Jones, our employee of the month. “I hope it's not the only cup David holds this Summer,” said Chris. The team at Broderick's cheered their hero wishing him all the best in South Africa. It's a wonder that David could still manage to smile even after a 4-0 bashing.

October 06, 2009

MUFC love Broderick's

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Some of our staff at Broderick's coffee house did a bit of celeb spotting when the Manchester United squad passed through on their way to a Champion's League match in Europe. Alex Ferguson, Paul Scholes and Michael Owen were just a few of the faces tempted by our famous Bacon Butties at Manchester Airport's Terminal 2. See below for more photos.

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October 01, 2009

Photos from our coffee morning

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So you might have heard that we joined in the world's biggest coffee morning last week in aid of the cancer charity Macmillan's. Well, the event was a fun-filled success. We raised a bunch of money for a good cause and had a lot of fun doing so. Want to see some photos?

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September 25, 2009

Today: World's Biggest Coffee Morning!

Feelgood

This bright September morning we are happy to be taking part in the world's biggest coffee morning, where people all over the world are going to take time out, have a cuppa, and feel good vibes. It's all in aid of the cancer charity, Macmillan, who we support wholeheartedly. Aren't these cupcakes just adorable? They're decorated with the "Broderick's Love" heart and the Macmillan "Feel Good" cup, and they taste like heaven. Anyhoo, we've organised a fun morning of activities at the Broderick's flagship coffee shop at Manchester Airport's T2. It all kicks off at 4am when we will have a string quintet playing soothing classical music to greet the early risers and yawning, red-eye flyers. The music may pick up speed after the sun rises and we start serving tea and cakes, as well as our famed capuccinos. Our baristas will be showcasing their coffee-art making skills all day long and will offer free classes for customers. We're also hosting a lotto to win a brand-new Wii console. So, friends, enjoy this morning. It's all about feeling good!

August 26, 2009

World's Biggest Coffee Morning

McmillanmugWe're taking part in the World's Biggest Coffee Morning in aid of Macmillan, the cancer research charity. We're inviting you to join us at our offices in Manchester as well as at the Broderick's coffee house at Manchester Airport on Friday 25 September. We'll be pouring coffee, brewing tea, munching freshly baked cakes, and having a chat. Most importantly, we'll be making a donation to Macmillan. We hope you can join us! 

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August 10, 2009

Workers shun coffee shops in favour of vending machines

IMG_3250Cash-strapped and time-pressured workers are shunning trips to high-street coffee shops in the recession, opting instead for office vending machines, according to an article in The Guardian today. Workers are choosing to stay in and have a 50p drink instead of leaving the office for a £2 drink at the big coffee chains.

We at Manchester Vending are committed to providing the finest vending machines available on the market. Contact us to find out how we can help you provide great coffee to your staff.